News: Spring Forward to New Opportunities

Jul 7, 2020

In this edition:

In this edition

Previously we sprung you forward to more efficiency – where you got to discover how to be efficient with your listings with the new and enhanced Auto-Repost. To enable you even further and leverage on demand trends, we want to spring you forward to new opportunities with greater market insights, our latest AgentNet addition: FastKey Projects, and highlights of our Spring Forward offers.

Where are your Property Seekers now?

Good news is, they are now back in the market! With 77% of Singaporeans using property portals to get information on property buying/renting, a good way to understand your property seekers is seeing how they behave on property portals.

Here’s a look at your property seekers’ traffic on PropertyGuru during the COVID-19 period:

Opportunities Graph

Over the first week of Circuit Breaker, there was a relatively sharp decline in traffic and we highly attribute this to Singaporeans trying to get used to this ‘new normal’.  

However traffic gradually started picking up from 14 April 2020 onwards and there was a spike on 19 May 2020 when the Singapore government announced the easing of Circuit Breaker measures. Since then, traffic has gone up steadily – and even higher than it was before Circuit Breaker.  

What are your Property Seekers seeking?

With property seekers back more than before, it’s important to know what their demands are

Top Condo and HDB

Seems like the popular condo districts remain to be D10, D15 and D19. Whilst D18 reigns number 1 for HDB estates, for both sale and rent.  

Which Condo Projects are Most Popular?

But let’s really get into the nitty-gritty and deep dive further. 

If you’re dealing a lot with condos, you’ll want to know which condo projects are popular

Top Condo Projects

Get yourself More Exposure and More Leads!

So now you know that property seekers are back and you also know where in particular they’re searching for. Now it’s time you give yourself the exposure and competitive edge you deserve!  

As part of our ‘Spring Forward with You’ campaign, we have these awesome roll-outs for you to enjoy:  

  • Ad Credits Amount Still Fixed 

The amount of Ad Credits to repost, Boost and Spotlight at a lower amount since the start of 2020 has been extended until 31 July 2020! Find out more here

  • Over 20% Savings on Ad Credits and Featured Agents 

One of the best ways to get property seekers to notice you is via Featured Agent advertisements where your agent profile and contact details will be prominently featured on project/estate and other relevant searches!  

Get Featured Agents at 20% off plus additional discount on your Ad Credits if you have an active Auto-Repost booking. Ad Credits are available at as low as $0.47/credit, and valid until 31 July 2020. Find out more today

Be the Market Expert and Start Selling More Developments – Locally and Regionally!

Now that you know property seekers are back and how to maximise your exposure – let’s look at how you can expand your reach.  

Connecting you instantly to more than 500 developments within and beyond Singapore, FastKey Projects is your trusty sales tool that gives you ready access to full project information and opens overseas market income for your business.  

FastKey Projects is being rolled out progressively between 15 July to 4 August 2020 to all Agent Partners. 

How can FastKey Projects open more opportunities for you?
  • Unlock overseas market opportunities and additional income, both locally and regionally 

FastKey Projects covers over 500 regional projects in Singapore, Malaysia, Indonesia, Thailand and more. With a plethora of such opportunities ready at your fingertips, you’re able to close deals beyond our 721.5 km² of land and open yourself up to even more income with attractive developers’ offers and commissions.  

  • Say goodbye to manual research and get easy and instant access to all available project information  

Your one-stop portal giving you ready access to all the developments’ information you need; including developers’ offers, 
floor plans, site maps, e-brochures and developer and agency contacts.  

  • Become the expert to any new development by using FastKey Projects as a convenient and ready-to-use development sales kit 
    To be a trusted property advisor, you need to have vital information at your fingertips at all times. FastKey Projects lets you share information about all the available developments on any device to your clients with ease and clarity.  

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We hope that you feel like you’re filled to the brim with these exciting opportunities and can’t wait to hear about your successes! For more details of our Spring Forward With You initiatives, read up here.  

Coming soon, we’re springing you forward to higher closings! Stay tuned for updates. 

In the meantime, continue to stay safe and stay healthy.  

– PropertyGuru Team  

 

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Iris Er
Senior Associate Marketing Director
PROPNEX REALTY PTE LTD
ling5622@yahoo.com.sg
CEA Licence No.:
L3008022J / R007985I
+(65) 9072 9628